How To Buy The Best Wholesale Jewellery

Finding high quality wholesale fashion jewellery can be an elusive quest, but here are a few top tips to get you started.

Whether you're a fashion retailer, an e-tailer, an eBay seller, or you simply want to earn some extra income selling costume jewellery, the key to success is finding great wholesale jewellery from a costume jewellery supplier. Finding high quality wholesale fashion jewellery can be an elusive quest, though, so here are five tips to get you started.

When it comes to wholesale jewellery, import is king

Almost all fashion jewellery is imported, so you need to find a costume jewellery supplier that obtains jewellery from around the globe. The more sources of jewellery the supplier has, the more likely it is that you'll be able to find the variety of pieces you need at bargain prices. In addition, you'll be assured of a steady stream of new pieces and your ability to obtain the wholesale jewellery you need won't be hampered by world events that negatively impact those wholesalers with only one supply chain.

Find a jewellery trend spotter

Unless you're steeped in the world of fashion, you won't be exposed to the nuances of seasonal jewellery trends. A good wholesale jewellery store will do your homework for you, and offer pieces that reflect the latest trends in jewellery design. You don't want to be stuck with chunky necklaces when fine filigree is in fashion, but you want to make sure you have enough hoop earrings when they hit the fashion runways.

Don't forget the classics

Although it's important to have a variety of trendy pieces, a good wholesale costume jewellery supplier will also carry the classics, like sterling silver, cubic zirconia, Swarovski crystal, and semi-precious stone jewellery. Unless you specialise in being fashion forward, more traditional pieces are staples that will sell year-round.

Look for breadth and depth

Accessories consist of more than earrings, bracelets, and necklaces, so your wholesale jewellery supplier should carry a wide variety of pieces. Anklets and toe rings are must-haves, but so are body jewellery, cell phone jewellery, hair accessories, key chain charms, and bejeweled belts.

Look for minimums, shipping, and customer satisfaction

When you're shopping for wholesale jewellery, find a costume jewellery supplier that has a reasonable minimum purchase. You may not be able to - or want to - commit to investing a significant sum of money in fashion jewellery. An online wholesale jewellery store, for example, may only have a fifty-dollar minimum order, which is a perfect place to start.

In addition, it's important that the supplier you select has the merchandise in stock, rather than forcing you to wait until they receive their jewellery import. Look for a company that ships on the same business day or by the next business day at the latest.

Generally speaking, one of the best ways to judge a wholesale jewellery supplier is by their commitment to customer satisfaction. The supplier should be able to provide you with testimonials, and attest to the importance of customer satisfaction to their business.

Finding wholesale antique Jewellery

Another specific area of wholesale jewellery shopping is the antique market. Antique jewellery is typically very valuable, and purchasing such jewellery costs quite a bit of money.

But then again, it is possible to buy antique jewellery wholesale as well - if you know where to look.

Most people think that online auctions, such as eBay is the way to go. While this is true occasionally, you will usually find that the seller knows the value of what they are selling, and the price is quite high. There are other ways to find antique jewellery at wholesale prices - or below.

Keep an eye on your newspaper for advertised estate sales and garage sales. Typically, at these sales, the people holding the sale really don’t know the value of what they have. You can literally purchase hundreds or thousands of pounds worth of antique jewellery for just a few dollars on a typical Saturday morning.

Keep mum on value!

It is important that you not look too closely at the jewellery when you are buying it. If the piece is valuable, you don’t want the seller to know how valuable it is! It isn’t your fault that they didn’t get it appraised - as you will as soon as you leave! Keep a straight face, keep your happiness and joy to yourself, and pay the small amount that they want for the piece, get in your car and head to a trusted jeweller for an appraisal!

It is possible that the piece isn’t worth anything - but occasionally, you will stumble across some real finds! Even if the piece isn’t worth anything, if you make jewellery, you may be able to disassemble it for the parts.

Finding antique jewellery wholesale is very exciting. In fact, spending those Saturday mornings at the yard sales and estate sales may even become addicting! Jumble sales - especially sales where grandchildren are not interested in their grandma’s old ugly jewellery are the best sources for antique jewellery at wholesale prices - or below wholesale prices.

This doesn’t mean that there aren’t some real finds on eBay as well, so don’t discount it. Keep an eye on the jewellery categories, as well as the antique or vintage categories. When you do find something you want to bid on, make sure that the seller has a good reputation. If the piece is very expensive, use the escrow service that is recommended by eBay. Also talk to the seller quite a bit to be sure that you understand exactly what is being advertised!


Finding high-quality wholesale jewellery can be much easier than you think; it just takes a bit of homework and some persistence. And when it comes to finding antique pieces, people who clearly never watched the Antiques Roadshow on TV will end up unwittingly helping you out.

So don’t miss out - there’s a lot of great buying opportunities out there.

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